Sunday, January 15, 2017

ASSIGNMENT TWO: The Peachtree Road Race Tshirt Design

 Here's a great first project for all of us to work on that involves a client, The Atlanta Track Club and The Peachtree Road Race. (great client-related project that you can put on your resume as well.)

We'll work on this project for a few classes and then finish up on Wednesday January 25th. Everyone is expected to create from 1-3 designs and enter their concepts. This does several things for you and one being that it gives notice to YHC and the art program as well as getting your work out in front of professionals. 

Research what has been done in the past. Think of what kind of Tshirt you would most want to wear yourself and then design one that encompasses all the aspects of running as well as city pride in the event itself. It's an international event and one that deserves a great design.  Go for it!

 Critique: Thursday January 26th.

AJC Peachtree Road Race T-Shirt Design Contest

Each year students, professional designers and amateur creatives enter the AJC Peachtree Road Race T-shirt design competition in hopes of having their artwork be the one that graces the front of 60,000 AJC Peachtree Road Race finisher T-shirts. The winning designer receives $1000, and the four runners up, $100 each. 
Entries Accepted: 12:01 a.m. November 30 - 11:59 p.m. February 10
Voting Period: February 22 - March 22
Winner Announced: July 4
Official contest rules can be found at:
http://www.atlantatrackclub.org/event-information-peachtree-t-shirt-design-contest-rules
http://www.atlantatrackclub.org/t-shirt-finalists

Entrants may submit up to three designs.




One of the most celebrated aspects of the AJC Peachtree Road Race is the finisher’s T-shirt. Since its inception at the second running of the race in 1971, the T-shirt has been highly coveted by those who complete the race (and in the early years, it was limited to only the top finishers). Since 1995, students, professional designers and amateur creatives have entered the AJC Peachtree Road Race T-shirt Design Contest in hopes of having their artwork be the one that graces the front of the 60,000 shirts. Public voting determines the winning design, which is not revealed until the first finisher crosses the AJC Peachtree Road Race finish line on July 4.
The race itself holds a slightly different meaning and significance for every one of us, but one common thread that runs throughout is the patriotism, tradition and sense of community that it brings to Atlanta on July 4 each year. The T-shirt Design Contest offers an opportunity for entrants to provide a visual representation of their interpretation of the race. The five finalists for 2016 were chosen in early February among all of the design submissions by a panel of judges. While each design is different, they all provide a symbolic tribute to the race.
Public voting to determine the winning design takes place on www.AJC.com/peachtree from February 22 until March 22. Limit one vote per day.

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